26-cv-13000 | Royal Enfield Parent Eicher Motors Files Again: Motorcycle Merchandise Sellers Should Check

Case overview

• Plaintiff: Eicher Motors Limited (an Indian automaker that owns the Royal Enfield motorcycle brand)
• Court: U.S. District Court for the Northern District of Illinois
• Filed: October 22, 2026
• Status: Filed.

Eicher Motors has filed 8 cases in the Northern District of Illinois since October 16: three on October 16 (26-cv-12681, 12683, 12687), three on October 20 (12848, 12850, 12851), and two on October 22 (12999, 13000).

The complaint and Schedule A defendant list are not yet public; the rights and products at issue will be updated.

What may happen next

Schedule A plaintiffs usually move for a TRO within days of filing. Once granted, marketplaces freeze defendants’ funds.

Seller checklist

• Check for helmets, riding apparel, stickers, and keychains bearing the Royal Enfield name or logo
• For parts listed “for Royal Enfield,” make clear they are compatible items and avoid brand logos or official images
• Check whether listing images reuse the brand’s official photography

Already frozen?

Keep the platform notice, emails from plaintiff’s counsel, affected listings, and sales records. Hold off on replying to the plaintiff or signing anything, and have counsel review the case. See: Store Frozen by a TRO: The First 72 Hours.

Sources

• CourtListener public docket: 26-cv-13000